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Black Dog Strategic helps organizations better understand themselves, their products, services, brands and audiences (both internal and external). If our strategic analysis suggests the need for tactical executions, we partner with an outstanding network of providers to craft integrated solutions that communicate the client’s value in ways that are transparent and intuitively compelling.
Why should you call Black Dog?
There might be any number of reasons, but underneath it all you have a problem. There’s no crime in that, and we all know that calling it a “challenge” doesn’t change the nature of things.
Maybe what used to work doesn’t work any more. Or there are new problems you have no experience with. Or competitors are easing ahead for reasons that aren’t readily apparent. Perhaps you’re not sure you know as much about the marketplace as you need to. Or you realize that there are new media and tactics you could probably be getting some mileage from, but the only people who seem to know anything about those tools are way too inexperienced to be trusted with a strategic decision. And in most cases, your ability to transmit signal is being overwhelmed by a sea of noise.
Black Dog is technically one guy – me, Sam Smith. Everywhere I’ve ever been, I’m the one people have learned to come to when they had a problem. Part of my success at tackling new, novel and complex issues has to do with my basic knack for innovating solutions, and the other part is that I’ve worked with some phenomenal talent through the years. This means the Black Dog network is packed with top-shelf hitters in everything from marketing and business strategy to design, PR to advertising, online to data, direct to training to social to mobile.
The heart of Black Dog is innovation marketing. Finding new ways to communicate. Understanding new marketing channels. Generating fresh insights for companies that are simply too close to their own businesses to see the self-inflicted blocks standing between them and success. Conceiving novel solutions for problems that nobody has seen before. Integrating emerging technologies into a company’s high-level business strategies. Transforming complex ideas into language that invites a broader audience into the process. Working alone or with teams, I’ve established a reputation for doing things that nobody ever did before and driving stellar results for my clients.
If you have a marketing or communication problem, especially one that defies easy categorization, drop me a line. The sooner you do, the sooner we can start talking about how to leapfrog your competitors. Trust me, they’re scratching their heads just like you are, and that means you have an opportunity. Act on it now.
