One of the most valuable lessons I learned from working with Anders Gronstedt of Gronstedt Group over the past several years is that the brand lives with the customer, not the brand group. Not to diminish to importance of traditional branding activities, but nothing that happens at corporate is as critical to the life of [...]
Target, Gen X, and the value of “overthinking”
A buddy of mine who works in the agency world made an interesting point when we were catching up the other week. He said that when you go to pitch something to Wal*Mart, the first thing they say is “you have to lower the price.” When you go to pitch Target, the first thing they [...]
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
