Check this wonderful bit about the new West Virginia Tourism campaign:
Readers flipping through the newest edition of O, The Oprah Magazine might stumble upon an ad headline that reads, “Whatever you do, don’t come to West Virginia!”

Check this wonderful bit about the new West Virginia Tourism campaign:
Readers flipping through the newest edition of O, The Oprah Magazine might stumble upon an ad headline that reads, “Whatever you do, don’t come to West Virginia!”
March 28, 2007
Categories: advertising, branding, innovation, marketing . . Author: DrSlammy . Comments: Leave a Comment
Imagine. It’s 6:28 am. You slowly rise through the many-layered fog of sleep, edging toward wakening, toward daylight, your body’s clock instinctively anticipating the impending blare of the alarm. As consciousness fans away the haze, realization hits like a drum of icewater and you bolt up in bed screaming. It wasn’t a dream. Oh, gods…
You [...]
March 22, 2007
Categories: Menu Foods, crisis, melamine, public relations . . Author: DrSlammy . Comments: Leave a Comment

At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.