There’s a lot to be suspicious about anytime you come across a survey-based measure of reputation, especially when you’re working across all kind of international borders and trying to normalize for dramatically different sets of local and regional assumptions about how businesses ought to work. But even given this, the results from a new Reputation [...]
The looming macro-succession crisis
I was reading a Seattle Times story earlier today on how men in their 30s are earning less than their fathers did. An interesting story top to bottom, but the concluding section drew me back around to something that I really haven’t talked about enough lately – the looming generational macro-succession nightmare facing corporate America.
Diehard [...]
Gronstedt Group “fika” offers a chance to explore Second Life
If you haven’t started investigating Second Life yet, you might want to look into it. The sheer neatness of the environment notwithstanding, it’s starting to emerge as a viable business platform and it looks like the tipping point may be just around the corner (full Voice Over Internet Protocol integration is set to roll out [...]
QR codes: the next big thing?
Odds are you’ve never heard of QR codes, but they may revolutionize how you interact with businesses, brands, even your own communities and social networks. Alan Schulman’s piece in iMedia Connection today does a great job of explaining what it is and how it works, and I can’t recommend the read highly enough.
Here’s a couple [...]
Customer service: the “desk jockey” past vs. the “service ranger” future
I’m reading Ben McConnell and Jackie Huba’s Citizen Marketers on a friend’s recommendation. A lot of folks in his agency are starting to tweak on social media and this highly regarded (and extremely readable) examination of viral and customer-generated marketing activity is guiding a good bit of their thinking and questioning. Good on ‘em – [...]
Pimping the Dog
If you like what you see, please click the image and vote for us. We’re nominated in four categories, which you can see at the page you’ll be taken to. Thanks.
Talk about thinking outside the box…
Well, we are all about innovation in marketing. And hats off to these folks, who are breaking serious new ground on the biz dev front.
Apple and friends hit with C&D for “actively avoiding” use of DRM tech
Posted May 11th 2007 4:22PM by Paul Miller
Here’s a new one on us. Instead of suing companies for infringing [...]
Show, don’t tell: of blogs and splash pages
You may have noticed something a little different about the Black Dog page. It’s the landing spot for my business, but it’s also a blog. The blog isn’t hanging off a link – it’s the center of attention.
I’m not the first person to do this, but it’s extremely rare. I heard some reservations from people [...]
Redfin – a case study in the value of openness
In my last post I talked about how the Internet can be your online PR friend if you understand how it works and let go of the fallacious idea that you can control it. Now Shelley Jack at Ripple Effects Interactive in Pittsburgh forwards along a Wired story I had missed about how one company [...]
The death of message “control”
For years I’ve been talking to anybody who would listen about the basic principles that make online communication efforts work – and the ways in which the Internet has completely altered the rules for successful PR in all arenas. When I talk about openness and transparency, though, the train often jumps the tracks because corp [...]
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
