If you’ve ever been involved in a business of any kind, you’ve probably had occasion to wonder if some customers are more trouble than they’re worth. Whether too high-maintenance, too low-value, or a bit of both, there have probably been times where you thought you’d probably be better off without them. In my case, there [...]
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
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