A new report from InsightExpress suggests that mobile penetration and use may be much higher than widely thought.
Key points:
…mobile penetration was high across all ages, at 85% and 82% for Gens Y and X, respectively–meanwhile, 80% of younger Boomers surveyed had a mobile phone, followed closely by older Boomers at 79%.
Boomers’ handsets were [...]
It’s been quiet around here lately, and for that I apologize. Short version – been busy trying to make a living. You know how that goes (and hey, this is a biz site, so I shouldn’t be apologizing for being busy, should I?)
Anyway, I wanted to point everybody to a great discussion on “data shadows” [...]
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