A new report from InsightExpress suggests that mobile penetration and use may be much higher than widely thought.
Key points:
…mobile penetration was high across all ages, at 85% and 82% for Gens Y and X, respectively–meanwhile, 80% of younger Boomers surveyed had a mobile phone, followed closely by older Boomers at 79%.
Boomers’ handsets were [...]
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
Yahoo! Biz News Moco News Marketing News Marketing Profs iMedia ClickZ Stats myFeedz Marcom
