A quick-hitter here. I’ve done a little work on Electrolux’s behalf (this is actually me voicing this video) and I really like the philosophy behind their approach. I’m expecting more good work from them on the social media front in the future – so keep your eyes on them.


At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.