When a new innovation comes along, corporations typically follow a predictable arc. First there’s the “Ignore It” phase. Then, once it becomes clear that it’s actually important, they dive into the “Getting It All Wrong” phase. The first step in Getting It All Wrong is “pretend that the new thing works like all the old [...]
Carriers opening mobile networks: how excited should you be?
Great analysis by Martin Bosworth over at Scholars & Rogues – what’s good, what may not be so good, and what to look out for.
Read it here.
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
