Greg Stene, who’s an ad guy and a professor specializing in creativity (and one of the smartest people in general that I’ve ever met) has some interesting thoughts on advertising recall (or the lack thereof) in a new post over at Scholars & Rogues. A snippet:
Secondly, simply because one can recall an ad, doesn’t mean [...]
March 15, 2008
Categories: advertising, business, television . Tags: advertising, Akira Kurosawa, creativity, design, DVR, strategy, television . Author: DrSlammy . Comments: Leave a Comment
I’ve written here on two or three occasions about the looming macro-succession crisis threatening American business. Well, my colleague Whytawk over at Scholars & Rogues has a great post this morning on the dynamics shaping our emerging recession, and in it he put some teeth in the retiring Boomer piece of the macro-succession puzzle. If [...]
March 6, 2008
Categories: Baby Boom, Baby Boomers, Gen X, Generation X, HR, Human Resources, MIllennial Generation, economy, generational dynamics, macro-succession crisis, management, succession . . Author: DrSlammy . Comments: Leave a Comment
If you know anything at all about the agency world, this new report tells you a whole lot of what you already know.
‘Agencies Don’t Get It,’ Survey Says
Feb 28, 2008
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new [...]
March 3, 2008
Categories: ad:tech, advertising, business, innovation, mobile, mobility, social media, social networks . . Author: DrSlammy . Comments: 10 Comments