It’s great to see your friends succeed. It’s even greater to see your former students succeed. But it’s unbeatable when a friend who happens to be a former student knocks one out of the park.
I can’t take much credit for Seth Michalak’s success, because he was pretty bright long before he became my student a [...]
Balaya: a nice success story in innovation marketing
Slaying the credibility trolls
Sonia over at Copyblogger has a great piece on “The #1 Conversion Killer in Your Copy (And How to Beat It).”
What makes people almost buy? What makes them get most of the way there, then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what [...]
June 3, 2009
Categories: Internet 2.0, Online PR, business, marcom, marketing, public relations, social media . Tags: PR, "The #1 Conversion Killer in Your Copy (And How to Beat It), conversion troll, Copyblogger, corporate, credibility, credible authority, customer relationship, decency, high-value content, Jim Burnett, marketing communications, point of sale, prospect fear, public relations, shopping cart, Sonia Simone, transparency, troll, trustworthiness . Author: DrSlammy . Comments: Leave a Comment
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
