Why should you call Black Dog Strategic? There might be any number of reasons, but underneath it all you have a problem. There’s no crime in that, and we all know that calling it a “challenge” doesn’t change the nature of things.
Maybe what used to work doesn’t work any more. Or there are new problems you have no experience with. Or competitors are easing ahead for reasons that aren’t readily apparent. Or you realize that there are new media and tactics you could probably be getting some mileage from, but the only people who seem to know anything about those tools are way too inexperienced to be trusted with a strategic decision. And in most cases, your ability to transmit signal is being overwhelmed by a sea of noise.
Black Dog is technically one guy – me, Sam Smith. Everywhere I’ve ever been, I’m the guy people have come to when they had a problem. Part of my success at tackling new, novel and complex issues has to do with my basic knack for innovating solutions, and the other part is that I’ve worked with some phenomenal talent through the years. This means the Black Dog network is packed with top-shelf hitters in everything from marketing and business strategy to design to PR to advertising to online to training to mobility.
The heart of Black Dog is innovation marcom. Finding new ways to communicate. Understanding new marketing channels. Generating fresh insights for companies that are simply too close to their own businesses to see the self-inflicted blocks standing between them and success. Conceiving novel solutions for problems that nobody has seen before. Integrating emerging technologies into a company’s high-level business strategies. Transforming complex ideas into language that invites a broader audience into the process. Working alone or with teams, I’ve established a reputation for doing things that nobody ever did before and driving stellar results for my clients.
Put succinctly: I help my clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, I help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
That’s not the most conventional description in the world, but Black Dog doesn’t do pigeonholes. History has taught me that if you have a handy one-to-three word label for what you think you need, I’m likely not your boy.
But if you have a marketing or communication problem, especially one that defies easy categorization, pick up the phone. The sooner you do, the sooner we can start talking about how to leapfrog your competitors. Trust me, they’re scratching their heads just like you are, and that means you have an opportunity. Act on it now.
At Black Dog, we help our clients better understand themselves and their audiences (both internal and external). Then, using every tool in the kit, we help them communicate their value to those audiences in ways that are transparent and intuitively compelling.
