WTF branding moments

I attended a great show last night: Jeffrey Dean Foster & the Birds of Prey, with the legendary Mitch Easter opening for them. Free show, three blocks shut down, end of summer celebration, the whole nine yards. (More on the show, which was really wonderful, especially once the rain hit.)

Anyway, events like this always have plenty of sponsors. The local civic development sponsoring body has banners out, and three or four key corporate backers have their logos and messaging displayed prominently, according to the size of their financial investment. Pretty standard stuff.

Except that this time we were treated to one of the more baffling Whiskey Tango Foxtrot branding moments I think I’ve ever seen. One of the sponsors was Truliant Federal Credit Union, the fine institution where I do my banking, and one of the largest financial services institutions serving the market. They were one of three sponsors with their banners strung across the railing in front of the stage. Very visible, great placement, etc.

But the slogan they were flying. I don’t know who wrote it or what the hell they were thinking or how drunk the people who approved it were, but in big, bold letters it read:

WE’RE IN IT FOR THE MEMBER.

I don’t really have anything insightful to add here. Sorry.

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