Ad recall?

Greg Stene, who’s an ad guy and a professor specializing in creativity (and one of the smartest people in general that I’ve ever met) has some interesting thoughts on advertising recall (or the lack thereof) in a new post over at Scholars & Rogues. A snippet:

Secondly, simply because one can recall an ad, doesn’t mean it has had a positive influence in brand preference. Certainly, there is the facile argument that you can’t choose a product if can’t you remember the ad – but that is so disingenuous in its suggestion that the rest of the world (friends’ recommendations, past experience, competing ads we may remember, etc.) has no greater profound effect on our product choice.

A good read from one of the brighter (if lesser known, so far) minds in the world of advertising.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s