Over the past 20+ years I’ve conceived, written, developed, launched and produced more things for more employers and clients than I can readily recall – business strategy, ad copy (for print and broadcast), press releases, internal communications, feature stories, business reports, Web sites, marketing plans, sales collateral and proposals, interactive training scripts, SMS entertainment, and the list goes on.
Whether the task is to make the complex simple, to infuse pedestrian subjects with some verve or to provide readers with the insight they need to make better decisions as employees or consumers, success has always been a function of understanding the audience deeply and finding the vocabulary and tone required to organically align their concerns with the client’s defined business goals. This isn’t always easy, but it is always essential if a campaign is to meet and exceed its objectives.
Here are some examples of my work. Hopefully they’ll suggest ways I might be able to help you meet and exceed your own goals.