Financial Services Firm (Direct Marketing Campaign): The company needed to drive fresh leads. Unfortunately, its clients were in a depression, the data was a trainwreck and there was very little budget. So how did we drive results that were five times industry standards?
US West (Online PR): Every day, thousands of unhappy customers are getting together to slam your products, your service and your brand reputation. And you’re ignoring it, pretending the word “viral” doesn’t even exist. You know you can shape that conversation, right?
Sprint (Brand Audit): The brand makes a broad, compelling promise. Why is this promise not being delivered across so many apparently unrelated customer touchpoints?
Volvo Cars North America (PR Strategy, Training/e-Learning): Tightening budgets, expanding missions – how can we leverage a nationwide network of retailers to help solve this problem?
Unnamed Company (Online Guerilla PR): It’s 1999 and your customers have turned to online discussion forums to vent their anger at perceived service deficits. How do you engage these potentially volatile environments without igniting a firestorm?
StorageTek (Sales Training/e-Learning): Your sales force knows its portfolio, but it’s selling too low in the organization and is far more likely to push boxes than to understand the potential of the consultative opportunity. How can you help them learn by doing?