I’m very serious about the importance of sustainable business practice. I hope that these principles are self-evident for those who know me and have worked with me in the past. Further, a fuller understanding of my approach to business can be derived from a number of the posts on this site. In particular, I’d direct you to the following:
- Progressive Capitalism: Tocqueville, RJ Reynolds, and Taking Back Our American Birthright
- The Target/Minnesota Forward Debacle: Seven Principles for Corporate Giving
- Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?
- Organizational Fear and the Importance of Leadership
Above and beyond what might be inferred from working with me and reading my blog, though, I’d encourage you to read The Ceres Roadmap for Sustainability, a guide to business practice in the 21st Century.